The $100,000 electric truck market is here

Fronts of the GMC Sierra Denali,Tesla Cybertruck and Ford F-150 Lightning EVs (left to right). Michael Wayland / CNBC DETROIT – Tesla, General Motors, Rivian Automotive and Ford Motor have created a new market in the U.S. automotive industry of pricey, powerful and precarious electric pickup trucks that sell for $100,000 or more. Just five years…

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Automakers up NFL advertising after pullback

Toyota’s “We Roll Deep Anthem” spot includes fans and NFL stars “setting off on an adrenaline-packed NFL adventure.” Screenshot Automakers are rushing back into advertising during the National Football League season after a slowdown in recent years. Toyota Motor Corporation, Hyundai Motor Company and the Detroit automakers are among those expected to capitalize on the…

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Once the envy of the world, Germany’s car brands now weigh heavily on its struggling economy

Various vehicles and special parts are displayed at Mercedes-Benz Museum, an automobile museum, welcoming its visitors in Stuttgart, Germany on June 28, 2024.. Gokhan Balci | Anadolu | Getty Images Germany’s car industry was once recognized around the world for its high-quality, innovative combustion engine cars. Owning a German car was a luxury and status…

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